Campfire
Exploring the future of life savings
What is the Campfire story?
What is the Campfire story?
Choices is exploring the future of life savings and we’re sharing our story at Campfire.
Meet the Choicemakers
Meet the Choicemakers
Standard Life Choices is on a mission to create the future of life savings. We’ll start by showing you some of the things we’re trying out…
In the loop
In the loop
Scott Liddell, Head of Enterprise Solutions at Standard Life, circles back on his first ever computer programme to make sure Choices has a…
We’re all ears
We’re all ears
How listening to real savers is already helping us evolve and improve Choices.
Easy is Not Enough — Part 2
Easy is Not Enough — Part 2
In part 2 of our Easy is Not Enough series — everything from the positives of negative effort to the hunt for a Shazam for life.
“What behaviour do I want to encourage and how can I make it look like it’s commonplace?”
“What behaviour do I want to encourage and how can I make it look like it’s commonplace?”
Behavioural scientist Richard Shotton gives us a nudge towards the power of social proof and going friction-free.
Questioning time — Part 3
Questioning time — Part 3
Scott Liddell, Head of Enterprise Solutions at Standard Life, talks about engaging with the real you in the third part of our series.
“Stop banging on about products and talk to people about their lives”
“Stop banging on about products and talk to people about their lives”
Holly Mackay, CEO of independent consumer website Boring Money, visits the Campfire bearing the gift of direct and plain-spoken advice.
Easy is Not Enough — Part 1.
Easy is Not Enough — Part 1.
Standard Life’s Head of Enterprise Solutions takes a deep dive into the things we take for granted in tech.