4 different approaches to measure the ROI of content marketing

According to a study by the Content Marketing Institute and MarketingProfs, only 23% of B2C marketers thought their organization was successful in tracking the ROI of their content programs. New research shows this…

Chris Boyles

Apr 2, 2017

Facebook’s Canvas ads make a compelling case for content marketing

A few years ago Business Insider famously published an article entitled “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad.” Their list of things you’d have a greater chance…

Chris Boyles

Apr 2, 2017

How to give old content new purpose with Instagram Stories

Ephemeral content is huge these days, with Bloomberg reporting that over 10 billion 10-second “snaps” are viewed on Snapchat every 24 hours. That’s why Instagram, the #2 social media network, recently copied the #3 social media…

Chris Boyles

Apr 2, 2017

How to get millennials to care about your content marketing

45% of millennials don’t find content marketing compelling enough to share, according to a generational study conducted by Yahoo. Adding insult to injury, millennials represent 82 million of today’s content consumers and…

Chris Boyles

Apr 2, 2017

Why you should produce branded content that doesn’t feature your brand

L’Oréal founder Eugene Schueller once said there were two types of advertising: that which was designed to maximize sales and that which was designed to raise interest.

Chris Boyles

Apr 2, 2017

Medium’s CMS can power your content hub and here’s why that’s amazing

The newest content management system available to brands comes with something no other service offers: a built-in audience.

Chris Boyles

Apr 2, 2017

How to make your blog’s home page a destination worth bookmarking

While the death of the home page may be exaggerated, it’s certainly on life support. What’s killing it off? Social media and other content distribution platforms that drive traffic directly to individual pages.

Chris Boyles

Apr 2, 2017

Want more people to read your content? Try making it longer.

If you spend any time in Google Analytics, here’s something you probably already know: 55% of visitors spend less than 15 seconds on a page.

Chris Boyles

Apr 10, 2016

The best branded content has this one thing in common

When it comes to high-quality content marketing, the common denominator is people, not product. Well, sometimes product. But that’s almost always second to people.

Chris Boyles

Apr 10, 2016

Why Medium should be your new content incubator

While it’s not always the best idea to build your audience on someone else’s platform, there’s something to be said for being where people already are — especially if you’re looking to test an idea before heavily investing in it.