The guy who coined the term “conversational commerce” was wrong about conversational commerce

BTW, I’m the guy that coined the term

Chris Messina
Jun 19, 2018 · 14 min read
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New data for 2018 shows the continued decline of social networks and rise of messaging for news (Source: NiemanLab)

Hindsight is 20/20, but who’s gunna wait until it’s 2020?

Before I go there, I’d like to introduce a new podcast called Machine Yearning!

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In the Assist recording studio

Ok so: Relationship Design?

Relationship Design gives brands curiosity-tentacles and elephant-memory to support consensual empathy and intimacy with people

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Primate skulls courtesy of the Museum of Comparative Zoology, Harvard University. Modifications by Tim Vickers.

So ask yourself: has the modern corporation really reached its peak evolutionary potential? Doesn’t it seem somewhat clumsy and maladroit compared to even the simplest of conscious creatures?

Ok, so what the fuck is Relationship Design?

Relationship Design, then, is about meaningful interactions, and how we create, observe, measure, edit, and improve the way conversational brands behave and relate to us in the era of the one-to-one, talking internet.


What does a relationship designer do?


Early examples of Relationship Design in the wild

Alexa and the Amazon Prime Universe

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Rolling out the blue carpet for Prime customers at Whole Foods
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Source: Consumer Intelligence Research Partners, LLC

The Stitch Fix is in


Spotify’s ever-improving Discover Weekly

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Spotify Line-In
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Addenda

August 2018


Chris Messina

This can all be made better. Ready? Begin.

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