As the world gets more mobile, so does our reporting. One of the questions we constantly get asked by clients is how eCommerce is doing on mobile devices.
Normally on our blog we are focused on helping you act on your data. But sometimes you need…
The Homepage bounce rate need to be constantly monitored for paid campaigns. It is very important to identify and fix the root cause of high bounce rates you are paying for these visitors and…
First, let’s talk about what a bounce rate is. The bounce rate is the percent of your site’s visitors that only viewed one page — the page they landed on — and left the site before going any further. Unless you run a website where users…
The first thing we tend to look at when evaluating a landing page’s performance is the bounce rate — did people immediately leave where we sent them. However, the conversion rate…
So you’ve found a landing page that is converting great — now what? What are you waiting for — send some more traffic to it!
Odds are, your product will be a better fit for certain regions. This means some metro traffic will outperform others in terms of revenue, conversion rate, revenue per visitor and overall quality…
Odds are, your product will be a better fit for certain countries then others. This means certain global traffic will outperform others in terms of revenue , conversion rate, revenue per visitor and overall…
When it comes to site performance, not all pages have an equal impact. In fact, first impressions have the highest impact on conversion rates. Focus on making improvements to your homepage and top landing pages using these…
You site search results page is one of the most important pages on your site. There are two pages that customers are hoping to view after conducting a search on your site: the exact product detail…
When a customer searches for something on your site, it’s a great indicator that they are motivated to buy your product or service.
Conducting keyword research can be really time consuming. But lucky for you, there’s a treasure-trove of search data sitting in your Google Analytics account right now: high-volume, high-converting…
When it comes to your online business, come countries probably product more customers than others. This is due to a lot of factors like language, cultural relevance, marketing presence, economic conditions, etc.
Traffic arrives to your website from multiple internet sources and marketing channels. As a marketer, you want to know what tactics bring people and customers to your site. How do you get a good…
Internal site search (i.e. searching for “running shoes” on Nike.com) is an extremely powerful tool that improves conversion rates by helping your site visitors find products on your site. Visitors who…
Estimated Time to Implement: 1 Day (Code + QA)Who You Need to Include: IT or Web Developer
Among your product mix you have SKUs or Products that perform better than the average product sales.
Most eComm websites rely on Paid Search (PPC) for traffic and a significant portion of revenue. If your business gets traffic from Google Paid Search, known as AdWords, you need to link off-site paid search data with your…
Having a Google Webmaster account is an essential component of conducting business online. Regardless of your website and the eCommerce vertical you compete in, a large portion of your traffic is derived from search engine traffic — particularly free search traffic…
The standard “out of the box” Google Analytics implementation covers all aspects of incoming site traffic and site browsing behavior. In order to track eCommerce transactions a special Google…
Traffic to your website that originates from a link on another website is called Referral Traffic. Sometimes your own website will report in Google Analytics as a referrer of traffic. This happens when there is a problem with your Google Analytics…