Building a business you love should not be confused with making your business about you. It’s a hard pill to swallow, but prospects only care about us in the context of whether we can help them or not.
If you’ve been treating your social media and other channels like a personal journal, think again.
We are all salespeople. Consciously or not, we are continuously selling at least one thing: ourselves. Our personality, manners, appearance, and skills form a package that a potential buyer (employer, client, reader) will want to invest in or not.