Top 5 NFT Best Practices (Marketing and Community Growth)đŁ
Itâs no wonder that starting a NFT project is hard work and that 95%+ of all NFT projects launched will failâŚ
The best thing you can focus on is to develop a faithful and trustworthy audience thatâs willing to support all your endeavors.
Below are a few tips on how you can do thisâŚ
Top 5 NFT Best Practices:
- Be Consistent
- Think Outside The Box
- Make Friends
- Honesty
- Traction
1. Be Consistent
This should be your top priority as a marketer and community leader, not just in the NFT/Blockchain Project space, but rather in all industries.
If you look at all of the successful projects throughout history, all have been around for a long time (consistency). Of course, you may find outliers to this consistency principle as you may find in all facets of life, but in general, the LONGER youâre putting value out to your potential customers, the more reputation and trust you have behind you.
Harnessing a community and developing an audience is like creating a fire. it takes time to cut the wood, lug the wood to the firepit, & then ignite the flame⌠Once the flame is lit, you must continue to put logs into the fire to keep it from extinguishing, otherwise it can go out as quickly as it started.
The players who stay consistent over years in this newly founded Web3/NFT/Crypto/Blockchain/Metaverse space will be the ones who come out on top.
2. Think Outside The Box
With so much newly-emerging competition in the NFT and Crypto space, it almost goes without saying that thinking outside the box is a must.
If you were lucky enough to have launched your basic generative NFT collection solely as âartâ before Nov. 2021, you got lucky and probably made thousands or millions off of the excitement of the NFT rush last yearâŚ
We arenât living in these times anymore and each NFT collection from now on seemingly HAS to have more than simply cool art.
Of course, Iâve seen projects (like Invisible Friends) who has one of the most basic websites and infographics Iâve seen, yet they sold out in seconds seemingly⌠THEY had cool, innovative, art and kept the slick, âdonât say too muchâ attitude. Iâm sure they paid $50k+ in marketing to get that much hype as they did, but nonetheless, not many NFT projects will pull something like this off again for the foreseeable future.
What are some good ideas/practices for âThinking Outside The Boxâ that Iâm seeing in the NFT space at the moment, and some that are yet to come to fruition??
â Discord Closed/Open
â WL Spots Free/Paid/Earned
â DMâs
â Paid Influencers
â Share Posts, Earn Rewards
â New Utilities
â PartnershipsâŚ
3. Make Friends
Making friends everywhere you go should always be a good solution for growing a community.
You donât need to go out there and make buddy buddy with EVERYONE, but you do need to make buddy buddy with SOME people.
These people become your fans and will answer your questions when you ask them to the audience, theyâll buy your merch, your NFTâs, and share your tweets⌠Theyâll basically do anything for you as youâve developed a bond over-time with continued interactions and engagements.
Prompt engagement everywhere you go. GM, how was your day?? What did you eat today? What time did you get up today?
The best way to make true friends is in-person, but as the blockchain space is mainly remote, we need to create as much chances for user interaction as possible. Without members engaging together, no bonds are formed, and thus there is no reason to be involved with your project except for financial gains or cool artâŚ
4. Honesty/Transparency
Believe it or not, not every NFT project has your best interest at heartâŚ
With the lack of rules/regulations/punishments revolving around the crypto space, itâs no wonder scammers/rug-pullers/hackers are lurking around every corner.
This is why honesty and transparency will go a long way when trying to build up a reputation.
NFT project owners who âdoxâ themselves are ahead of the game and get another check in the box.
5. Traction
If youâve been on Twitter for 5 years and have developed yourself as an âexpertâ in the crypto/NFT space, itâs no doubt youâve made a friend or two along the way and have probably developed a good following as well.
The person above has a head start on the noobie on Twitter with no âexpertâ status and doesnât use social media much⌠Unless this person is a GREAT artist, marketer, or blockchain devâŚ
To counteract the person with time as their strong-set, a noobie can use $, or crypto, to work with influencers/promoters to grow a small community fast.
If you donât have time, you have $, and vice versa.
The longer youâve been around, the more traction you have, the better your NFT drop will most likely beâŚ
Try to really harness all traction to be released on the mint day.
Make the community have tension by building up traction for weeks or months leading up to your major NFT dropâŚ
EXTRA
Go the extra mile. Give your fans a tip, a little something extra, when you leave them every day.
Put a smile on their faces and let them never forget the feeling they had when interacting with you or your community.
People notice when owners/communities go the extra mile and it shows.
A Good Day For A Community Manager â Blog
Crypto 101: A Beginners Guide â Blog
Becoming An NFT Pro â Blog
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ALWAYS BE CAREFUL!!!
I canât stress this enough! Be extremely vigilant and aware of every link you click on, every transaction you make, and every person you interact with as scammers are plentiful in the space and rugs get pulled from the best looking of projects.
Triple check all links before you click them and make sure theyâre the official link youâre looking for. Also triple check all wallet addressâs before sending anything valuable to someone else.
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