Public Discourse Affects Buying Behavior
Soda taxes decrease soda consumption. While the price is an important reason for this behavior change, the public debate about the rationale for a soda tax makes a big impact too.
Coca Cola released a list of the health experts and researchers it has paid off over the last five years. Who are they…
On June 9th, 2016 Ben Sheidler, a spokesman in Public Affairs & Communications for the Coca-Cola Company, emailed Coke’s global leadership team with background information and coordinated messages about the Philadelphia soda tax.
More emails from the recent #CokeLeak of Coca-Cola executive emails expands their worldwide strategy of soda tax opposition to 8 more countries: South Africa, Russia, Portugal, Spain, Germany, Ecuador, Canada, India.