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Solution to Case Study 1: Grofers — Assignment 2

India is the sixth largest grocery market with a 20–25% growth annually of e-grocery market. It is always great to be a pioneer of such a huge market but certain challenges grofers need to tackle in coming years as follows:

Case Study 1: Grofers — Assignment 2

One limitation I see with Grofers model is that they have to constantly innovate and improve their process in onboarding suppliers (with out sourcing capabilities) within customer’s neighborhood to meet or exceed the SLA(deliver within 2–4 hours)to deliver products…

Solution to Case Study 1 : Grofers — Assignment 2

Price Differentiator : The cost of items in Grofers is same as MRP which is greater than what it costs in the superstores and wholesale stores, and there exists market segment where most of the people want to buy goods in large quantities and…