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Solution to Assignment #1 Case Study #3

Pepperfry’s Early Hours

Reasons that led Pepperfry to shut down 40% of their revenues:

1. Internal Company Perspective

Solution to Assignment #1 Case Study #3: Pepperfry

After studying market data, collected some concrete facts about ecommerce space and different verticals in retailing.

1. Per Exhibit 1.1 — Only 6% of furniture vertical was organized.