Social Media Commerce Solution: Integration with Pinterest

Sync Your Products to Your Pinterest Board

commercetools Labs is continuing our work to bring commerce to social networking sites, especially because Pinterest, Facebook, and Instagram are the first place shoppers go to follow their favorite brands.

We have already implemented integrations with Facebook, and now we are pleased to share with you an integration with Pinterest. Setting up the integration is very simple — In fact, we made a quick video to show you exactly what to do:

The Pinterest integration enables you, as a commercetools customer, the ability to dynamically create pins based on your commercetools product data. You do so by selecting the products, and then telling our integration which Pinterest board we should sync these to. Once sync’d, your Pinterest board will look something like this:

Now your pins contain relevant information to users of Pinterest such as product title, price and a link to buy the product on your site. You can also use the numerous promotion and campaign engines Pinterest offers, but in a dynamic way based on the product feed coming from us.

We are always working hard to bring commerce everywhere, and with our API-first structure we are able to increase flexibility and speed and decrease complexity. We hope you will stick by us as we continue showing just how powerful the commercetools platform is for omnichannel brands and retailers.