Ineffective Design: TaB soft drink
Effective:
This packaging is particularly effective to me because of the use of color, consistent style of font and hierarchy of information. The thin bar at the center top intricately conveys the message that it’s french cookies. The way that the image is displayed increases the…
Postmates’ promotional coupon
I assume this coupon was being handed out to students on campus, meaning the company is attempting to market their business to young college students. The goal of…
Identifying Communication Design