Why do the winners (Amazon, Steve Jobs’ era Apple) seem to look so smart and the losers (Snapchat, Macy’s, etc.) look so dumb in arrears? Case…
Since the advent of commerce three things have held true:
(1) Customers seek…
The true power of a brand’s identity is leveraged by relatively few. The challenge is…
Patagonia recently announced what many would call a big idea. They boldly proclaimed: “We’re out to change the industry,” the denim industry to be exact. They’ve developed a unique…