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Discover the latest science-backed “TRAVEL & HOSPITALITY” insights, knowledge, and trends from leading scholars and practitioners.
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It’s Time to Revitalize “Reward-centric” Paradigms in Hotel Loyalty Programs
It’s Time to Revitalize “Reward-centric” Paradigms in Hotel Loyalty Programs
The “liquid” nature of hotel consumption patterns poses challenges in fostering genuine guest loyalty through the sole provision of loyalty…
Wangoo Lee
Jul 15, 2023
Nostalgia tourism: When familiarity surprises travelers
Nostalgia tourism: When familiarity surprises travelers
We can experience nostalgia with something that we haven’t experienced.
Wangoo Lee
May 1, 2023
Why less could be more when promoting travel destinations
Why less could be more when promoting travel destinations
Too much information can backfire.
Wangoo Lee
Apr 26, 2023
Love and Hospitableness: Can AI offer those to hospitality consumers?
Love and Hospitableness: Can AI offer those to hospitality consumers?
Who should we express gratitude towards — the datasets and algorithms?
Wangoo Lee
Apr 22, 2023
Understanding tourist motivations with novelty-familarity continuum
Understanding tourist motivations with novelty-familarity continuum
Have you ever found yourself torn between two travel destinations?
Wangoo Lee
Apr 18, 2023
“Pressured” Menu Ordering and Waiting Line
“Pressured” Menu Ordering and Waiting Line
Or why do people get bothered more with waiting lines behind when ordering with self-service kiosks?
Wangoo Lee
Apr 10, 2023
The Paradox of Tourism: Why Satisfied Consumers are the First to Flee!
The Paradox of Tourism: Why Satisfied Consumers are the First to Flee!
“I had such an amazing time in this city! Maybe we could explore somewhere else for our next adventure, honey?”
Wangoo Lee
Apr 9, 2023
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