Customer Entertainment

L’oreal’s Cosmetics Counter gets a digital Makeover and its amazing.

L’oreal have released a new amazing app that replicates the in-store makeup counter using an iPhone. They have been so pleased with the success that they are rolling the app out into their cosmetics counters to…

How HP’s digital Kiosk is better than beer

I have had a few people commenting or emailing me over the last few weeks saying that in-store technology is not effective for engaging customers. They are wrong. Here’s my answer.

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Smart Cruise Ship tech shows where M-commerce is heading

The challenge with coming up with new in-store ideas, is that generally most retail stores look at what other stores are doing. When it comes to technology, we need to look at other sectors which focus on selling to consumers to…

Quick Guide: What are iBeacons?

Since its Friday, I am going to introduce a new segment to the blog, which explains a piece of technology in hopefully simple terms. For now, I will call this segment Quick Guide ( until I can think of something less Microsoft-esque or you suggest something cool) First up…

Overview of Argos’ new Stellar Digital Stores

This weekend, in the pursuit of finding even more amazing digital experiences, I took a trip to Argos’ new digital store that has opened in Tottenham Court Road, London. I was amazed and impressed by what I saw. Here is why.