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Grant Kemp in Connectedwindow

Sep 3, 2014

IKEA proves that all channels are united ( at least partially)

A breakthrough in cross-channel marketing happened today, but not a lot of people have not yet realised the impact that it will have. For the first time, there is a direct correlation between seeing digital facebook…

Grant Kemp in Connectedwindow

Aug 10, 2014

Walkthrough of Flypay’s genius mobile payment experience

We recently did a post on Flypay’s fantastic instore payment app which was really popular. Some of you contacted me to say you aren’t able to experience it first-hand as you don’t have a Wahaca restaurant nearby. So as you asked…

Grant Kemp in Connectedwindow

Jul 27, 2014

Hey White Company, be omnichannel, don’t just leave it to staff.

On the weekend, I was at the White Company in Selfridges where I saw a tag on a product that I wanted to buy. Instead it said “Order this product in-store, Just ask a member of staff”. . Here are some suggestions how…

Grant Kemp in Connectedwindow

Jul 24, 2014

Google Glass pioneer Babak Parviz confirmed to speak at Apps World

Babak Parviz, one of the minds behind Google Glass who has just left the company to be VP at Amazon, has been announced as a keynote speaker at this year’s Apps World Europe, from November 12–13 at the ExCeL, London.

Grant Kemp in Connectedwindow

Jul 23, 2014

Google Glass: A Sensor-ific list of all its sensors

Google Glass’s simplistic design belies the power and thought that has gone into it. Despite its small size, its packed full of sensors which provide new ways to interact with the user that have never been possible before. Here is a…

Grant Kemp in Connectedwindow

Jul 9, 2014

Customers go online, in stores using massive touchscreen kiosks.(MTKs)

In the fight to stay competitive brands are using every possible weapon at their disposal. A relatively recent weapon of choice is the impressive large scale touch screen kiosks that let customers go online…

Grant Kemp in Connectedwindow

Jun 26, 2014

Digital NFC/QR Bus Stop Advertising screens

Bus stops are pretty much every where in the UK. Clear Channel, the outdoor UK advertising signs provider, innovated back in 2012 by rolling out over 10,000 NFC/ QR Code enabled digital advertising boards at bus stops around the country.

Grant Kemp in Connectedwindow

Jun 25, 2014

East Street’s Digital QR Feedback Form

If you are scouting around to find innovative companies in the retail sector, then the small chains in the streets around Oxford Street, London are a preverbal treasure trove of ideas.