Why would you need a Mobile App for your business in 2020?
Even when you call it for a day, your app is still working hard to bring more customers to your business as a Silent Salesman for you.
In the early days, during an interaction with a customer, the initial inquiry that used to come up was ‘Where is your office located?’ Then, the times changed! Queries moved to, ‘Do you have a telephone we can reach out to?’ Then came the age of exchanging business cards, company brochures, pamphlets, and finally websites (https://cloops.medium.com/) entered the world-wide-web! But the latest question in the market is, ‘What is the mobile app for your services?’.
We live in a digitally smart world, where technological advancement is used to develop mobile apps for virtually every reason you can think of, including selling of goods and rendering of services. Mobile apps can play a vital role in boosting business growth to an exponential extent, irrespective of the type of business.
Let’s take a look at the factors that contribute to the growing importance of mobile apps for business:
Business growth — Let’s admit this, smartphone users spend a lot of time online, like literally a lot! So, having an app can help increase business visibility and promote the growth of the business. This is because people tend to associate with images they see more often.
Brand building — Mobile apps help businesses in building brand image and credibility by using features customers can vouch for. In-app offers and promotions through mobile apps can keep a customer hooked to your products and services.
Marketing tool — Mobile apps can be used as a viable marketing tool in reaching out to new customers. No need to create brochures for the sake of promotion anymore. Customers can be made aware of promotional offers by means of push notifications. Mobile apps can provide information, registration/booking forms, accounts, newsfeed, etc.
Promoting sales — Mobile apps have always been instrumental in increasing the sales of goods and services and make more profit. Around half of the orders placed online are done on mobile apps. Take an example of Swiggy, Myntra, Paytm, Big basket. Most mobile apps are integrated with Facebook, Twitter, Instagram, and other social media apps for a wider audience.
Better customer insight — Businesses can make use of mobile apps to source information about customers’ preferences and behavioural patterns based on accumulated data which ultimately leads to the promotion of sales and also improving customers’ experience.
The bottom line is if you don’t plan to invest in a mobile app, there’s a good chance you’ll be left behind your competitors. As the mobile app is an excellent way of marking a strong presence in your industry.
Connection Loops (https://www.connectionloops.com/) is the ideal app developing startup to give wings to your courageous app idea. Take a look at some of the apps developed by Connection Loops:
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Author: Vaibhav Sharma
