This Content Distribution System Gets More Traffic Than Yours (And I Can Prove It)

Chris Von Wilpert

Published in

Content Mavericks

6 min readAug 1, 2019

Originally published on Content Mavericks blog.

Bonus Material: Content Distribution Checklist

When I distribute content, the people in my market take notice.

Shopify’s talent team:

Drift’s CEO (aka Uncle DC):

HubSpot’s customer acquisition team:

I’m not showing you this to brag.

I’m showing you this to prove my content distribution system works.

How does it work?

I follow a repeatable, scalable distribution strategy.
I promote on the platforms and channels where my audience hang out.
I use the latest content distribution tools to leverage my time.

It sounds simple, but the devil is in the details.

Below you’ll find the framework I use, with links to every part of my strategy.

Bookmark this page now if you want to become a master content marketer.

What Is Content Distribution?

Content distribution is using *targeted* promotion methods to get your content in front of a *targeted* audience. There are three components you need for a successful content distribution system: True Fans, Free Traffic Multipliers, and Paid Traffic Multipliers.

True Fans: This is where you build an audience of fans who wait in anticipation of every piece of content you create. You then distribute your content to them, and they share it. To get true fans, you need to attract people from your outer circle and social circle, into your inner circle.
Free Traffic Multipliers: This is where you distribute your content using list multipliers (aka your owned distribution lists), social media multipliers (aka your social network), and across different channels using content multipliers.
Paid Traffic Multipliers: This is where you pay to promote your content. You pay per click to get new traffic to your content using retargeting ads, social media ads, and native ads.

These three components are “The Flywheel” that drive consistent, compounding traffic to your content. To get your flywheel spinning you need to leverage the right platforms, channels and tools (aka “The Centipede”).

The Content Distribution Strategy That 10X’d My Traffic In 60 Days

A great content distribution strategy will:

Get targeted traffic to your content.
Turn that traffic into true fans who subscribe and buy from you.

To do that you need a content distribution flywheel (not a funnel).

Inside my new flywheel strategy I will show you:

How to get 10x more traffic in 60 days to your content without spending 10x as much on ads (or producing 10x as much content).
The 3 steps to exponential traffic growth (hint: 99.99% of traffic growth is linear).
How to build an audience of 1,000 true fans, fast (practical steps).
How to stop begging for backlinks and start going viral in your market.
3 free traffic multipliers you can use to get bulk free traffic to your content (perfect if you’ve got more time than money).
3 paid traffic multipliers you can use to get targeted paid traffic to your content (perfect if you’ve got more money than time).

Read my step-by-step strategy in the free article below.

48 Content Distribution Platforms (Psst: 5 Are New And Untapped)

Without knowing all the platforms, channels and tools you can use to distribute your content, you miss out on amazing traffic opportunities.

The Content Distribution Centipede is a diagram I created to illustrate the different platforms, channels, and tools people are using to distribute content on the web.

At the top of the centipede I’m going to show you:

24 free content distribution platforms you can use to amplify your content without paying a cent.
5 new, untapped platforms you can jump on before everyone else (one of them will promote your content to influencers in a category you select.)
11 little known, niche platforms (including six pro strategies I personally use to get more traffic.)

Read my complete list of platforms in the free article below.

The Top 39 Content Distribution Channels (Across 13 Niche Markets)

Want to know the best channels to distribute marketing content? Cryptocurrency content? Personal development content?

I put together a list of all the new, free, and paid content distribution channels you can use across 13 niche markets.

At the bottom of the centipede I’m going to show you:

One new channel I used to get 450 clicks to one blog post in 10 days.
A handful of underground channels only industry insiders know about (hint: get your content in front of other people’s email lists.)
Two unconventional channels where the world’s most famous dogs (and cats) will promote your content for you.

Read my complete list of channels in the free article below.

21 Content Distribution Tools Pros Use (#11 Got 3K Clicks In 14 Days)

Sometimes all it takes is one little feature inside one tool to skyrocket your traffic to the next level. I put together a list of all the top content distribution tools I love. Inside there are instructions for how I use some of them to boost my own traffic.

At the tail end of the centipede I’m going to show you:

A tool I use to find out how much traffic a top Google result gets (so I can see if it’s worth my time creating content for it).
10 “cool features” I found inside the tools (one of them lets you spy on your competitors content marketing ad spend down to the dollar for every ad, landing page, and ad network.)
The 3D outreach tool that can deliver your content in a bank bag with a personal note saying “Here’s an Idea You Can Take To The Bank.”
12 content amplification tools (one got 3,000 clicks in two weeks for a company in an obscure niche.)

Read my list of top tools in the free article below.

There you have it… my complete content distribution system on one page!

Now It’s Your Turn

Here’s what I want you to do now:

Download my content distribution checklist to follow (or hand off to your team).
Read this step-by-step distribution strategy to start applying it in your own business today.

Show everyone proof that more content ≠ more traffic.

To your content MARKETING success!

Sincerely,
Chris “Compounding Content Returns” Von Wilpert

ABC. Always be clappin’.