This Medium Publication has ONE sole purpose —> to HELP you turn a “Potential Customer” into a PAYing customer…via Good Copy. First and foremost, we must establish that convincing someone to TAKE ACTION is THE reason Copy is written. Persuading someone to do something via the Written Word is what we do! This is no easy task. Writing Good Copy is quite a complex endeavor…that speaks to the deepest emotional, psychological and intellectual aspect of the reader. Understanding HOW all of these factors work together is the CopyWriter’s job. My hope is that by reading this Publication, you’ll become a better CopyWriter and you’ll be able HELP More People with your Products/Services. In summation, I’ll let the CopyWriting Legend Eugene Schwartz simplify the CopyWriting process by letting him explain to you that “No sentence can be effective if it contains facts alone. It must also contain Emotion, Image, Logic and (a) Promise.” I truly hope this Publication is a source of Inspiration & Education for you! If you have any questions…the Writers here, as well as myself are here to Help! Feel free to reach out anytime!