Augmented Reality

Lindsay McCormick Talks Augmented Reality

Houston sportscaster Lindsay McCormick gets down to business

ARKit app downloads exceed 13M in 6 months, nearly half are games, report says

Fresh statistics from market research firm Sensor Tower suggest uptake of Apple’s ARKit is on a steady upward trajectory, with more than 13 million augmented reality apps downloaded since the framework launched last September.

German Soccer Club Moving to Augmented Reality Stadium Advertising

“Everyone at Supponor is now looking forward to deploying our augmented reality technology to help drive the incremental value for our existing and new Bundesliga partners that comes from delivering…

How does Pokémon Go Make Money?

“Pokémon Go Coins is the game’s premium currency to buy new items in the game — some you can get from regular play, and others such as permanent upgrades which exclusively…

How in-game economies work

“Economies (virtual or otherwise) are governed by the law of supply and demand. The availability of an item affects the demand for that same item. Generally speaking, the lower the availability, the higher the price. In the real world, items of value are finite. They require time…

“They’re young. They’re users,” he said. “One of the things that we try and educate our players on – look, to be frank – it’s also an investment opportunity that a lot of guys that have disposable income think that, ‘Oh, I can invest in this new tech startup and make 5X in a year,’ and it’s our job to let them know that’s not the case.”