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Content Marketing Is One Percent Planning, Ninety-Nine Percent Perspiration

Content Marketing Is One Percent Planning, Ninety-Nine Percent Perspiration

Focus on the creation process.
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Karen Hodkinson

The 3 important things for your content marketing strategy

I learned my lesson when I started working for a brand.
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Karen Hodkinson

It’s time for a content revolution

Brands and agencies need to start taking responsibility and push themselves to make great content. Like you said, it’s an ecosystem and we…
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Karen Hodkinson
Brands need to have personality

Brands need to have personality

Personality is the combination of characteristics and qualities that form the brand’s distinctive character.
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Karen Hodkinson
Latest
Just do it

Just do it

You won’t know what sticks until you hit the publish button.
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Karen Hodkinson
Why brands need to be always on

Why brands need to be always on

Because we live in a world that never switches off.
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Karen Hodkinson
Content Marketing: Looking back at 2015 and my predictions for 2016

Content Marketing: Looking back at 2015 and my predictions for 2016

Happy new year, everyone! Typical of this time of the year, articles on ‘New Year, New You’ and ‘Predictions for 2016’ are everywhere.
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Karen Hodkinson
Tell your brand story

Tell your brand story

Express your brand’s personality through stories
Go to the profile of Karen Hodkinson
Karen Hodkinson
3 Things Brands Can Learn From Taylor Swift’s “Bad Blood” Video

3 Things Brands Can Learn From Taylor Swift’s “Bad Blood” Video

If you missed Taylor Swift’s “Bad Blood” video launch last week, then you must have been living under a rock.
Go to the profile of Karen Hodkinson
Karen Hodkinson
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