What Are You Building?
Creating Your Content City
The more articles I write, and the more content I produce, the questions I ask myself about writing have shifted…
Instead of asking: “What am I writing about next?”
Ask: “What am I building?”
This is a subtle shift that has a dramatic impact. One is about the immediate future, the second is about the larger goals that you’re trying to accomplish.
It reminds me of a city — an interlocking content ecosystem.
1. Build a City of Content
With your writing, you are creating buildings, roads, highways, neighborhoods, and local stores with your writing.
Each is slightly different. Some topics will be a local boutique (a short article or passing though), others could be a gigantic skyscraper (a topic cluster if you will).
Yes, be known for a niche or a topic, but it goes deeper than that.
Many of your articles and ideas should build on top of each other, and even be connected.
Think of a city — it spreads out, it goes deep, it goes up, it goes down.
There are roads that connect one building (article) to another, and they are all loosely related.
