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CREATION
Open Minds
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BEING HUMAN - CURATED BY CREATION
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Case Study: Why Europe’s girls aren’t studying STEM
Case Study: Why Europe’s girls aren’t studying STEM
A pan-regional campaign by Microsoft (client) to address gender diversity in education and careers
Creation: Open Minds
Sep 18, 2017
CES: Autonomous Vehicle Advancements Reach Hard-Work Phase
CES: Autonomous Vehicle Advancements Reach Hard-Work Phase
So when are our cars — and our trucks and our, umm, motorcycles — finally going to drive themselves?
Aaron Pearson
Jan 15, 2019
Bullsh!t baffles brains
Bullsh!t baffles brains
Or how the marketing industry learned to love the c-bomb
George Coleman
May 23, 2018
Are we having fun yet?
Are we having fun yet?
I am not prone to public displays of ridiculousness. Too Minnesotan. Yes, with a couple beers and no cameras, I have embarrassed myself…
Aaron Pearson
Feb 15, 2018
CES: The tech circus we need to see, feel and taste
CES: The tech circus we need to see, feel and taste
The slot machines flash and ring just outside my gate at Las Vegas McCarran International Airport as I land at 8:30 in the morning. I head…
Aaron Pearson
Jan 22, 2018
Say what you mean, mean what you say
Say what you mean, mean what you say
by Thomás Levy, Managing Director, Creation LATAM
Creation: Open Minds
Jan 19, 2018
A different take on the festivities
A different take on the festivities
The festive season is awash with advice: everything from gift etiquette, how to be the perfect host, what (not) to wear to the office party…
Creation: Open Minds
Dec 1, 2017
Embracing both convenient and inconvenient truths
Embracing both convenient and inconvenient truths
We don’t need an infographic to tell us we are bombarded with a lot of information every day. But just in case, I give you one below…
Aaron Pearson
Oct 12, 2017
Our Work: Influencer marketing with adidas
Our Work: Influencer marketing with adidas
Real stories delivering real impact
Creation: Open Minds
Oct 2, 2017
Case Study: Getting creative with technology
Case Study: Getting creative with technology
Marketing communications with byte
Creation: Open Minds
Sep 19, 2017
Case Study: Seven Seas Academy
Case Study: Seven Seas Academy
Helping Merck Healthcare drive sales through (re)connecting with the next generation of consumers
Creation: Open Minds
Sep 14, 2017
Marketers: Be less cat
Marketers: Be less cat
Don’t let bright, shiny things distract you from your immutable purpose
George Coleman
Sep 11, 2017
Digital marketing #brandfail
Digital marketing #brandfail
With great reach comes great responsibility
George Coleman
Aug 16, 2017
News: Probably the best marketing campaign in the world…
News: Probably the best marketing campaign in the world…
Okay, maybe second best. But winning silver for both healthcare marketing campaign and communications campaign of the year at the…
Creation: Open Minds
Aug 10, 2017
Using Social Media to Build Community? Sounds Good.
Using Social Media to Build Community? Sounds Good.
We’ve all read the stories. Social media is destroying our humanity. Social media is destroying democracy. Social media is even destroying…
Aaron Pearson
Aug 2, 2017
Case Study: Big data, big stories
Case Study: Big data, big stories
Driving global brand awareness and sales lead generation for INRIX
Creation: Open Minds
Jul 6, 2017
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