Medium 101

A Guide to Making the Most of Your Medium Profile

You Are Your Story’s Best Asset

Photo: Yaroslav Kushta/Getty Images

The more complete and accurate your author profile is, the better the chances are of people finding your work on the wild internet. Think of your profile more as a bio on the back jacket of a book than as a social media profile.

Adding a robust profile will help build the relationship with your readers and show them that you’re authentic and trustworthy. When readers find your story on their feeds, or through Facebook and Twitter, they’ll be curious who the voice behind the story is. As they finish your story, this is where you can share more about who you are. The more complete your profile is, the more likely it is that they will browse your other stories.

Think of your profile more as a bio on the back jacket of a book than as a social media profile.

Here are a few author profile best practices that will help readers know who you are, improve the SEO of your stories, and deepen the relationship between you and your readers.

1. Include your full name.

This should be your real name. A pseudonym or moniker may be seen as not being associated with a real person. The exception would be if you’re well-known on the internet by another name. This helps build trust with your readers.

On the web, sign in, click your avatar in the top right and click your name in the drop-down. On your profile page, click “Edit profile” and you’ll be presented with a view where you can add or edit your name.

In the app, tap the account icon on the bottom right and on the next screen, click “View profile.” On the profile screen, click “Edit” in the top right and you’ll be shown a view where you can add or edit your name.

2. Include a short bio.

When people search for new writers to follow on Medium, they are looking for a clear, compelling bio to lead them to your work. A few simple additions to your bio can optimize your profile and make you more discoverable on and off Medium.

Make sure to add your title (professor, researcher, author) if you have one. Include a list of publications or organizations you work for and link your personal website. Note your Twitter handle (and ensure your Twitter account is connected). To put it simply, think of what people might search as they’re looking for new writers to follow: Maybe they want to follow novel writers or experts in astronomy or music journalists or epidemiologists. Be specific about what makes your perspective unique and compelling.

There’s a 160-character limit for this bio. As mentioned earlier, think of this as your bio on a book jacket, rather than a social media bio. It’s more informative for readers, and it sits better with your stories.

On your edit profile page described above, you can click into the “Enter a short bio” field and write a brief background on yourself that further elaborates on your credentials, experience, interests, and any relevant links.

3. Add a profile picture.

People want to see that they’re reading something written by a real person, which you are. When you add a profile picture, this helps strengthen that relationship between you and the reader.

On the edit profile page described above, click or tap to edit your profile picture to include a headshot or picture of yourself.

4. Link to additional information about yourself.

Another way to mark your work as coming from an authentic and trustworthy source is by including additional information about yourself. Let readers know how they can get in touch by including this information — for example, your Twitter username, LinkedIn profile, your URL, or email.

You can include your URL or email address in your bio and you can link your Twitter username on the Settings page in the app or on the web. Here’s more info on how to connect your Twitter account. If you link your Twitter account, make sure to also click the option to show it on your profile.

Tips, tricks, and tools for Medium creators