The Rising Cost Of An Offline Retailer

And how blockchain can improve the situation

Rising costs have been a big hurdle for an offline retailer to acquire customers in terms of marketing. Digital marketing has been a big thing for offline retailers in the recent years with its neat, automatic, and direct approach.

This generation is led by social media influences, paid search, personalized experiences for consumers and more. These are the tools that marketers in these days leverage on to acquire new customers for businesses. However, how effective are these platforms to create a lifetime value of the customer acquired?

One of the common hurdle that an offline retailer face is retaining customers. Most common digital marketing being promotions and offering discounts, are effective in acquiring brand new customers but it also encourages customers to spend only during the sale period.

With the rise of technology, blockchain came into the picture. Blockchain has been used in various use cases and it most definitely can be applied to this problem. An up and coming new project based locally in Singapore is launching an app to counter the existing retailer dilemma through blockchain and AI technology.

This app, Centareum, is an end-to-end decentralized proximity-based mobile marketing platform that efficiently connects offline retailers with their targeted customers. Their aim is to bridge the gap between online marketing and offline purchasing power at brick-and-mortar stores.

One of the features of Centareum is that it is able to capture previously unavailable data such as; overall customer profile, consolidated retailer promotions to retailers, live shopping trends and real-time customer conversion through blockchain and AI-powered proximity marketing network. Through its decentralized platform, Centareum is able to create a direct interaction between customers and retailers based on our 4R System (Right Place, Right Time, Right Promotion and Right Price).

Additionally, with the above-mentioned features and even more, there is also near zero ads/listing fee due to the fact that is on the blockchain technology which only requires fees to be paid for the transaction of the ads. This saves retailers as much as 99% of the selling price on their product which they can pass on as a new promotion for their customers.

With blockchain technology, it is a win-win situation for both retailers and consumers. The results? Retailers receiving lower costs while customers get specialized rewards as well.

Learn more about Centareum here:
Centareum Website
Centareum Facebook
Centareum Twitter
Centareum Instagram
Centareum Telegram
Centareum Medium