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Google BigQuery: Best Practices for Big Data

Google BigQuery: Best Practices for Big Data

Businesses rely on enterprise data warehouse platforms like Google BigQuery to store, process, and analyze big data. But– if not used…
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8 Trends in Business Intelligence You Can’t Miss

8 Trends in Business Intelligence You Can’t Miss

In today’s fast-paced business landscape, staying ahead of the competition requires businesses to embrace the power and transformative…
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Packaged vs Headless CDP: Which one is right for you?

Packaged vs Headless CDP: Which one is right for you?

The interest and adoption of packaged Customer Data Platforms (CDPs) spiked over the last years, but now the times are changing. Many…
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When Foodservice Meets Data

When Foodservice Meets Data

Headquartered in Germany, the company works to provide innovative data-driven services for restaurateur and hospitality industries. To-date…
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Data Clouds in 2023: Why CDP Investment Will Continue to Grow

Data Clouds in 2023: Why CDP Investment Will Continue to Grow

Along with tech and data experts, we predict that in 2023 Customer Data Platforms (CDP’s) will remain a central influence for B2C and B2B…
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The Customer Data Platform revolution is in public cloud

The Customer Data Platform revolution is in public cloud

In the overviews of CDP Institute and other Martech overviews, you will hardly find the large cloud platforms. They are not ‘packaged’ and…
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What is Data Vault Modeling, and when should you use it?

What is Data Vault Modeling, and when should you use it?

Marketing analytics produce the highest value and insight when combining data from multiple sources. Many companies transform data through…
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