Cult Creation is living collection of mini-essays relating to how to hire and build your team as a founder. The essays that I write are for the benefit of founders of startups My intent is to offer a no bullshit approach to sharing what I’ve learned to the people who read what I write. I chose the ultra-long-format, because the intent of this essay is to gather, in one place, all of the principles and practices that I have learned over my career as a founder. Sometimes I created these principles as a result of fucking something up, sometime it was because I had a rare insight, but most times it’s because I’ve had the benefit of investors like Peter Thiel, Naval Ravikant and Reid Hoffman.