Building successful businesses is hard. Building winning organizations is even harder. But it’s the real game! This publication provides knowledge and perspectives for entrepreneurs, CEOs, and anyone who seeks insights on the combined topics of Culture — Leadership — People Operations — Organizational Development, particularly in the tech and start-up context. The underlying themes and main assumptions are: Culture drives and impacts business performance significantly Culture is majorly the function and product of how you build and lead your company Culture is always there, good or bad, strong or weak, instead of designing your culture rather think about building a strong and thriving organization