Curious

Most of us have heard of Tim Ferriss, or at least heard of his book “The 4-Hour Workweek”. While the book title sure suggests that it was…

I’m a big foodie. Recently, I had the opportunity to have an insider’s look at one of the most successful food truck businesses in…

Many startups launch with a minimum viable product in order to start the learning process. Unlike a prototype or a concept test that may be…

A Tale About Making Innovation Happen by Vijay Govindarajan, a leading expert on strategy and innovation

The folks over at Emma recently compiled these six important tips that can drive email marketing success. Email marketing is only dead to…

Branding is established over consistent effort over time in the minds of our consumers. We can recognize a Tiffany box because Tiffany has…

Can we get real?

We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing is to…

Conduct a SWOT analysis to get started