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Can Product Designers Redesign a Brand?

Can Product Designers Redesign a Brand?

We redesigned our website! It was no small feat, requiring months of work from our marketing and design teams. It’s still a work in…
Go to the profile of Madeline Pickering
Madeline Pickering
Building our brand’s visual style

Building our brand’s visual style

The visual design of our customers “dream it, do it” attitude.
Go to the profile of Richard Hawkes
Richard Hawkes
Oh, the other features you’ll ship if you focus on your product’s onboarding!

Oh, the other features you’ll ship if you focus on your product’s onboarding!

How you approach the work is as important as what you ship.
Go to the profile of Richard Hawkes
Richard Hawkes
How mirroring people’s mental models unleashes superpowers

How mirroring people’s mental models unleashes superpowers

Building messaging software for imaginative marketers
Go to the profile of Madeline Pickering
Madeline Pickering
How to come up with design principles for your small design team

How to come up with design principles for your small design team

At Customer.io, we’ve spent the last year turning our styles and coded components into a full-fledged design system. One of the biggest…
Go to the profile of Madeline Pickering
Madeline Pickering
When is it time to level up our design system?

When is it time to level up our design system?

This post is the third in a series to document the challenges and joys of organizing and implementing a design system for Customer.io. If…
Go to the profile of Madeline Pickering
Madeline Pickering
Starting documentation for our design system

Starting documentation for our design system

This post is the second in a series to document the challenges and joys of organizing and implementing a design system for Customer.io…
Go to the profile of Madeline Pickering
Madeline Pickering
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