Raise your hand if you’ve ever been guilty of sounding like a robot while writing a marketing email.
We all know the cliche breakup line, “It’s not you, it’s me.”
In romantic relationships, this phrase may be a cop-out, but when it comes to your customers, it…
Ahh, February. The season of love. And if you’re the proactive type, taxes.
Taxes are decidedly not sexy. They require us to do supremely unsexy things, like spend days compiling paperwork and hunting down…
You put a lot of effort into the look, feel, and copy of your newsletters and promotional emails.
You carefully craft subject lines, design attention-grabbing calls to action, and, if you’re fancy, build in…
People always want to believe that their creation speaks for itself.
Thanks to this Field of Dreams “build it and they will come” mentality (plus an irrational fear of coming off as spammy), there’s often a startling disconnect between how much…
When companies begin formulating their email strategy, this question always comes up: How long…
Adam Grant, a professor at Wharton and author of the bestseller Give and Take, is a busy guy. Yet he’s incredibly responsive to email. In fact, he’s famous for his inbox superpowers, described in a New York Times profile as someone who doesn’t say no in…
