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Cut the Bullshit Marketing
The guide for effective marketing
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“What do you think is a cool marketing example, Sander?”
“What do you think is a cool marketing example, Sander?”
The launch (and sales) of the book titled “Cut the Bullsh*t Marketing” we wrote is going very well. I am very grateful for all the…
Sander Arts
Sep 14, 2017
It is a fact: our book is NOT the best book on marketing!
It is a fact: our book is NOT the best book on marketing!
What we created has become way better than the ‘stack of blogposts’ we had in mind when we started. In the process, we noticed that we were…
Mark Geljon
Aug 26, 2017
In 4 easy steps towards world class personas for effective marketing
In 4 easy steps towards world class personas for effective marketing
The problem: misaligned and impersonal marketing materials
Jeroen Grit
Aug 23, 2017
How to make sure you're telling your marketing story at the right level
How to make sure you're telling your marketing story at the right level
The problem: too much product talk
Mark Geljon
Aug 14, 2017
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