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CXllective
Stories from the world of Customer Experience Design
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If it ain’t systematic, it ain’t marketin’
If it ain’t systematic, it ain’t marketin’
“Marketing” has an image problem. Go ahead, ask the five people closest to you right now, “what would you say ‘marketing’ is?”, I can…
Tom Uhlhorn
Jul 10, 2017
Customers Feel More Than They Think
Customers Feel More Than They Think
The last purchase decision that you made was based on emotion, I guarantee it. Whether you bought a bottle of water from a vending machine…
Tom Uhlhorn
Jun 15, 2017
A Manifesto for the Employment of Journalists in the 21st Century
A Manifesto for the Employment of Journalists in the 21st Century
Independent journalism is important, to say the least. Despite writing an article last year that criticises the current ‘solution’ that…
Tom Uhlhorn
Feb 28, 2017
The Difference Between CX and UX
The Difference Between CX and UX
Customer Experience (CX) Design is the process of holistically reviewing all interactions that a customer/client has with a brand, and then…
Tom Uhlhorn
Nov 21, 2016
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