[Advertiser Case Study] How to generate better Leads by Discovering the right Target Audience
“Dable’s solution offers comprehensive services from creative content’s response ratings, landing page, and performance data by sites that not only allow us to achieve campaign goals, but also gain insights for potential customers.”
Worasak C. — Marketing Manager
MW Motor One is the first and sole authorized Volvo dealer with its premium showroom based in Nonthaburi and Western Bangkok Metropolitan areas in Thailand. As a representative of the top Scandinavian automotive brand, MW Motor One provides premium personalized services and consultants catered towards all customer segments and lifestyles, helping to find the best deals.
The main objective of MW Motor One was to find new leads at a cost-effective price. But they needed to expand their channel and search new ways to spot target customers. Through Dable, MW Motor One was able to improve the quality of their leads and optimize their performance.
CHALLENGE: Generate quality leads by expanding the audience pool
MW Motor One started their business four years ago in a newly urbanized, strategic location, to target middle and high income customers in the Bangkok Metropolitan and Central Regions. MW Motor One was in need to explore new media channels such as social media and Key Opinion Leaders (KOL) i.e. well-respected influencers who are experienced in a certain field, to expand and find new customer pools and collect quality leads at a cost-effective price.
SOLUTION: Add lead forms and optimize by performance
- Add lead forms to improve lead quality: This solution increased requests for test drives and consulting inquiries for MW Motor One at a satisfying cost-per-lead. Dable’s native lead form i.e. landing page was convenient as it auto-optimized the campaign based on the collected user information.
- Optimize by site performance: The quality of leads was improved by optimizing the website such as targeting at geo-provincial level, filtering out low-performing sites, and including triggering call-to-action (CTA) keywords.
RESULT: Increase in quality of leads and customer acquisition
- Increased lead quality with a 15% lower CPC
- Acquired customers with a 65% lower total conversion cost compared to social platforms
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