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Daily Brief by PromaxBDA

Daily Brief covers all things television marketing under the umbrella of PromaxBDA, the global TV marketing association. More stories and posts can be found at http://brief.promaxbda.org.

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Television

Paige Albiniak in Daily Brief by PromaxBDA

Nov 8, 2016

Esquire Celebrates Movember With a ‘Stache Bash

Paige Albiniak in Daily Brief by PromaxBDA

Nov 8, 2016

Brand/Rebrand: Sat.1

Germany’s oldest privately held channel gets an eye-popping facelift.

Paige Albiniak in Daily Brief by PromaxBDA

Oct 19, 2016

Inside Hulu’s Massive Marketing Campaign for ‘The Beatles’ Documentary

Hulu partnered with MoviePilot…

PromaxBDA Brief in Daily Brief by PromaxBDA

Mar 21, 2016

‘Let’s Movie’ Invites Viewers to Actively Experience TCM’s World of Classic Films

Marketing refresh uses memes, mashups to put contemporary twist on classic films.

PromaxBDA Brief in Daily Brief by PromaxBDA

Nov 4, 2015

Creative Review: The Refinery

Less ego, more art defines this Los Angeles-based agency

by Jennifer Konerman

PromaxBDA Brief in Daily Brief by PromaxBDA

Nov 18, 2015

Why Rebrand?

In a sea of content, what does rebranding gain for channel brands?