Global Snapshot of Key Performance Indicators: World Press Trends Outlook 2023–2024

Despite declining print revenues, 180 publishers project an optimistic outlook

Photo by Austin Distel on Unsplash

This is an extract from the WAN-IFRA’s annual flagship report, World Press Trends Outlook 2023–2024. You can read the Executive Summary here.

In a vacuum, the figures reported here indicate a shrinking industry. That is indeed true as traditional print revenues continue to decline YoY and the (so-far) increases in digital revenues and other revenue streams don’t quite cancel those out. But there is promise in the latter that gives publishers optimism.

The data above is based primarily on PwC’s Media and Entertainment Outlook, World Press Trends historical data (including weekly newspapers) and our publisher survey. And for the second straight year, the optimism from the nearly 180 publisher respondents to our survey paints a much different perspective from that of PWC’s findings.

We conducted our survey from July to September, and publishers were again projecting an upbeat outlook for 2023 business results. They told us that they…