Social Media Influencers in the Middle East

Social networks in the Middle East are home to influencers too, but while their pages may look familiar, they can experience unique challenges.

Image via Marie Claire. Original image credits: THE ABDEL AZIZ SISTERS; MAHMOUD OTHMAN; SAZDEL EL KAK; PASCAL LE SEGRETAIN/GETTY;

This is an extract from my new report “State of Social Media, Middle East: 2018,” which was co-written with Payton Bruni and published earlier this…