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Content Marketing Trends 2018
Content Marketing Trends 2018
2017 has been an eventful year! We’ve welcomed new clients, ideas, opportunities, projects, and great learning opportunities. The year…
Arpita
Jan 2, 2018
Four ways in which surveys help with thought leadership content marketing
Four ways in which surveys help with thought leadership content marketing
Everyone is doing surveys these days. I get at least two or three invitations every day to participate in surveys, often with enticements…
Arpita
Jul 19, 2018
Instant Coffee, White Elephants, And The Dilemma Of Content Marketing
Instant Coffee, White Elephants, And The Dilemma Of Content Marketing
The results of a recent survey by industry organization HIMSS indicate that 74% of health-care B2B tech marketers plan to increase content…
Paddy Padmanabhan
Oct 12, 2016
4 key trends from our annual survey on healthcare B2B technology content marketing
4 key trends from our annual survey on healthcare B2B technology content marketing
60% of healthcare B2B tech content marketers are focusing on increasing thought leadership content.
Paddy Padmanabhan
May 10, 2017
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Healthcare Tech Firms: Your Content Marketing Isn’t Working
Healthcare Tech Firms: Your Content Marketing Isn’t Working
The latest HIMSS study on healthcare content marketing indicates a huge gap between goals and results. However, B2B technology needs…
Paddy Padmanabhan
Aug 8, 2016
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