BRIDGE IT: Part 4 — Marketing plan and User experience map
We are four girls all over Europe and our Bridge it! -team is helping volunteers to become better in their work. The aim of Bridge it! is to connect volunteers to each other and to provide valid information and education to them across countries. If you are planning to become a volunteer or if you are already volunteering just be a Bridge and join us here: (https://sticklkata.wixsite.com/bridgeit). Welcome to share our journey in Medium! ❤
Let’s say we want to make an internet platform (web page or something) for volunteers where they can share information, get some education and meet other volunteers from their own country and also from other countries.
Firstly, for the realization of our site, it was important to create a marketing plan. The marketing plan shows us what steps we need to take to realize our marketing goals. Our first important question is how do we want people to get on our site, what are our distribution channels? Which type of people are we interested in, which type of people do we want to focus on? For whom will be our site?
Last but not least, we tried to create a marketing mix that shows us what tools to choose. While trying to prototype this web page we need to remember who is it for. For this reason, we made a user experience map which shows the ideal users of our platform.
Our user map has two different kinds of volunteers. There is Anna who wants to become a volunteer and then there is David who is already volunteering but wants to help other volunteers. Below you can read their stories about how they are going to find our platform and how they are going to use it.
This user experience map will help us when we start to design the actual web page for volunteers.
Our team: Saara Kyllönen, Kata Stickl , Ivana Cervena and Svetlana Lukyanova
Our story: part 1 , part 2, part 3, part 4, part 5, part 6, part 7, part 8, part 9
