Data Analytics

Marketing Analytics using Python — Series Introduction

Understanding Marketing Analytics in Python. [Part 9] Working with Categorical variables.

Understanding Marketing Analytics in Python. [Part 8] Transforming Variables.

Understanding Marketing Analytics in Python. [Part 7] Working with Correlation Coefficients — with example and code

Understanding Marketing Analytics in Python. [Part 3] Single Variable Visualization — histograms, boxplots, maps and…

Understanding Marketing Analytics in Python. [Part 1] Simulating Data . With example and code.

Measuring Marketing Analytics Using Pandas

Measuring conversion rate, retention rate, campaign success…

Assessing the impact of marketing campaigns using Pandas (Part2)

Entire pipeline explanation from loading raw data to creating visualisation of insights for marketing campaigns. [ Code included]