Competitive Intelligence: Why Price Intelligence is Critical

[This is Part 2 of a series of posts on Competitive Intelligence for Retail. Find the previous post here.]

Competitive pricing is arguably the strongest weapon in a retail category manager’s arsenal. It is a much documented fact that even small changes in average price translate into huge changes in operating profit. As a category manager or as a pricing analyst, you want to achieve the following objectives:

Increase Sales: Provide attractive discounts and/or offers so you get more people to buy products on your store.

Improve Margins: Squeeze in those additional bucks by not underpricing your products. Avoid leaving money on the table.

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