Picture this. You’re approaching the biggest sale of the year for your business, the number of offerings are ever growing and your competitors are inching in on your turf. How then are you to tackle the complex & challenging task of pricing your offerings? In short how do you know if the price…
Research shows that the colour of the clothes we wear significantly affect our day to day lives. For instance wearing black might help us appear powerful and authoritative at the workplace, while a red dress can make us look more attractive to a…
Product Matching is a combination of algorithmic and manual techniques to recognize and match identical products from different sources. Product matching is at the core of competitive intelligence for retail. A competitive intelligence product is most useful when it can…
In retail, product assortment plays a critical role in selling effectively. It impacts the everyday decision making of category managers, brand managers, the merchandising, planning, and logistics teams. A good assortment…
PriceWeave provides Competive Intelligence for eRetailers, brands, and manufacturers. Competitive Intelligence helps businesses understand their competition better, take timely decisions, and increase sales. PriceWeave serves the following major purposes:
In the aggressive business of online retail every detail you know about your competitor gives you an edge over them. To help you stay ahead of your competition we have designed a series of blog posts that familiarize you with competitive…
[This is Part 2 of a series of posts on Competitive Intelligence for Retail. Find the previous post here.]
Competitive pricing is arguably the strongest weapon in a retail category manager’s arsenal…
