Social media can be defined as virtual communities and networks, where social interaction takes place among people and a wide variety of content is shared including ideas, opinions, information, pictures, videos and much more. Due to the massive growth of social media in the last decade, it has become a rage…
Product Matching is a combination of algorithmic and manual techniques to recognize and match identical products from different sources. Product matching is at the core of competitive intelligence for retail. A competitive intelligence product is most useful when it can…
In the aggressive business of online retail every detail you know about your competitor gives you an edge over them. To help you stay ahead of your competition we have designed a series of blog posts that familiarize you with competitive…
[This is Part 3 of a series of posts on Competitive Intelligence for Retail. Find the previous posts here: Part 1 and Part 2.]
1. Accurate Product Matching
