The Decentraland Token Sale Terms

Sale terms, distribution, vesting, and emission of the MANA token.

Ari Meilich
Jul 3, 2017 · 4 min read
  • 40/20/20/20 distribution: 40 percent of the token supply will be sold to the crowdsale buyers, 20 percent is reserved to incentivize the community, 20 percent will go to the development team, early contributors and advisors, and the remaining 20 percent will be held by Decentraland. Project Leads will have three-year vesting.
  • Inflation rate: Included is an 8 percent increase of the token supply for the first year, and a lower rate in subsequent years. This is implemented through a Continuous Token Model. This structure will allow Decentraland to regularly expand while accommodating new users.

Simple Terms of Sale

When creating Decentraland, a major decision point was determining the appropriate price for LAND. Searching for benchmarks, we realized a 3D web domain was the most intuitive way to understand LAND. The price of the average domain became our reference, with a range of $10 to $100 each.

  1. The crowdsale will end as soon as one of the following conditions is met: the total amount in sales exceeds the $25 million USD cap, or the sale reaches day number 9.
  2. To incentivize value creation within Decentraland, extra tokens will be allocated to the Team, organization, and a reserve to accelerate Community and Partner engagement. The token distribution will be exactly as outlined below, without setting a cap on the token supply.

Guaranteed Token Distribution

The team, early contributors, and advisors, will receive 20 percent of the initial supply. Project lead tokens will vest over a three-year period, with a six-month cliff. This means that one-sixth of our tokens will mature semi-annually.

The initial token distribution


For the first year, the supply of MANA will increase by 8 percent. This method best allows new content creators to join Decentraland, as the token supply will be slightly inflationary.

The inflation of the token supply decreases year-over-year

Next Steps

Learn more by reading our Intended Use of Proceeds and the Decentraland White Paper.

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A blockchain-based virtual reality world.

Thanks to Esteban Ordano.

Ari Meilich

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A blockchain-based virtual reality world.