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delasign

On Social Epidemics, Habits and Behavior.

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Oscar de la Hera in delasign

Messaging: The Crux of Discovery

Oscar de la Hera in delasign

Worldviews: What they are and how they will help you succeed.

Over the last month I have had the pleasure to analyze and evaluate worldviews. A concept that I consider should be fundamental for all creators and which was introduced to me by Seth Godin in his All Marketers are Liars.

Oscar de la Hera in delasign

Stickiness: What it is and how to test it.

Since the beginning of my exploration into social epidemics, I constantly encountered…

Oscar de la Hera in delasign

Emotion: A Salesmans Superpower

As mentioned in my previous post, Malcolm Gladwell’s The Tipping Point aims at three styles of social wizardry as the key factors behind social epidemics. Gladwell identifies individuals with these social gifts as Connectors, Mavens or Salesmen. Although individuals are…

Oscar de la Hera in delasign

Mavens: The Messengers of Virality

Malcolm Gladwell’s The Tipping Point aims at three styles of social wizardry as the key factors behind social epidemics. Gladwell identifies individuals with these social gifts as Connectors, Mavens or Salesmen. Although individuals are capable of carrying more than…

Oscar de la Hera in delasign

80% of all successes come down to 20% of the people.

As mentioned in Chanelling Remarkability, Word of Mouth is the primary factor behind 20–50% of all purchasing decisions. It is at least 10 times more effective than traditional advertising for two reasons: it is persuasive and it is…

Oscar de la Hera in delasign

How Mission Statements can Create Clarity, Drive Innovation and produce Viral Results.

Oscar de la Hera in delasign

Magical, Delightful Interactions Spread Like a Virus.

Buenas,

Oscar de la Hera in delasign

Illusion is a creator’s fuel.

Illusion in Spanish is defined as a state of happiness, joy and delirious blindness; one which I consider…

Oscar de la Hera in delasign

Mission-Driven Products Lead To Virality.

Buenas,

I find it really interesting how the theory of virality is very human and emotional and that it is closely associated with the value systems attached to the individual. To elaborate, a value system in this sense refers to…