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On Social Epidemics, Habits and Behavior.

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Oscar de la Hera in delasign

Dec 28, 2018

AR Behavioral Observations : What people do when they are interacting with augmented reality for the first time.

Oscar de la Hera in delasign

May 29, 2018

How the Hooked model can keep users coming back.

Oscar de la Hera in delasign

Apr 28, 2018

A Summary of 25 Weeks into Social Epidemics, Habits and Behavior

Having reached 25 weeks of writing on Social Epidemics, Habits and Behaviors, I figured that it would be nice to spend five weeks, breaking down & summarizing everything that I have discovered into parts.

Oscar de la Hera in delasign

Apr 14, 2018

How the IKEA Effect applies to Social Epidemics.

Oscar de la Hera in delasign

Apr 1, 2018

HQ: An Analysis of the Success of a Rising Sensation.

Over the last months I have witnessed a social epidemic through an app: HQ — Live Trivia Game Show. A live trivia game show presented by Scott Rogowsky that offers the masses the opportunity to win cash prizes everyday at 3pm EDT…

Oscar de la Hera in delasign

Mar 25, 2018

The anticipation is worth more than the reward.

Download your first AR super starter project here.

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Oscar de la Hera in delasign

Mar 17, 2018

How Instragram triggers us to keep coming back.

Having covered triggers from an emotional perspective, today I would like to discuss them from a socio-physical technological perspective by representing them through the lens of Instagram.

Oscar de la Hera in delasign

Nov 12, 2017

Triggering Insiders

Buenas,

Over the past two weeks I have been playing with the notion Triggering Insiders. An element developed with the focus of creating, what I hope is viral, marketing material for the Illusion Spinner, my first product that is sold by the Museum of Modern Art and…