4 principles for shipping good design when everything’s on fire 🔥

Or: How to make friends and influence (product) people

Jonny Burch
Dec 19, 2016 · 8 min read
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You may recognise some of these responses.
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…and none of them see the light of day.

What are the requirements of good design?

Good design needs to solve a problem.

‘Sell the problem, find a solution’ — Stanley Wood


Ok, now that’s sorted, we need to sell the problem. But it’s still really hard to get through to people!

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Prescriptive request, no time/desire for exploration into the problem
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The problem definition isn’t convincing enough, or the product owner ‘knows better’
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Solving the problem isn’t ‘useful’ for the business or team goals
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Despite believing in the problem, the product owner has a prescriptive solution in mind

Let’s be better. Let’s lead from within.

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Who would you rather work with?

Ok, so what are these 4 principles?

Principle One: Make People Look Good

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Help me help you… Help me, help you… (This isn’t the only Jerry Maguire quote)

Principle Two: Tell a good story

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Use all your skills to convince — even if that means diving into pixels.

Principle Three: Be Pragmatic, not Dogmatic

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Hey look, you just made a new friend!

Principle Four: Quit whining, Own the problem

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Sometimes it pays to be crafty, and have a wide view of who values what

In Summary



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Most importantly, the Deliveroo Design Team is hiring! Check us out at www.deliveroo.design and follow us on twitter at @deliveroodesign

Deliveroo Design

Stories, tidbits and musings from the content, research and…

Thanks to Charlotte Clancy and Simon Rohrbach

Jonny Burch

Written by

Designer. Founder, progressionapp.com. I don’t post on here any more. For latest → jonnyburch.com

Deliveroo Design

Stories, tidbits and musings from the content, research and design team at Deliveroo

Jonny Burch

Written by

Designer. Founder, progressionapp.com. I don’t post on here any more. For latest → jonnyburch.com

Deliveroo Design

Stories, tidbits and musings from the content, research and design team at Deliveroo

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