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From start to finish, “experience” was the topic on everybody’s lips at this year’s festival.
“Experiences allow people to access and communicate with business in completely new ways.”
dentsu X
Jun 26, 2019
My highlights from Cannes Lions 2019
My highlights from Cannes Lions 2019
Melissa Lau, Cannes Lions Media Academy Graduate
dentsu X
Jun 24, 2019
Brands should be flexible on product but stubborn on vision
Brands should be flexible on product but stubborn on vision
Dentsu Branded Agencies launched a piece of thought leadership called ‘Dynamo Brand Index.’ that has the potential to really disrupt our…
dentsu X
Jun 21, 2019
Advertising is still valuable
Advertising is still valuable
Sometimes at Cannes, it feels like brands want to talk about anything and everything — apart from advertising. But fast-food giant Burger…
dentsu X
Jun 19, 2019
Embracing Technology is to create experiences…
Embracing Technology is to create experiences…
A common theme in Cannes over the past couple of days is how Creativity has greatly expanded into experiences.
dentsu X
Jun 19, 2019
Social good is no good
Social good is no good
Dentsu Inc. hosted a talk on The Paralympic impact on our Creativity and Humanity. This centred around the idea that our responsibilities…
dentsu X
Jun 18, 2019
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