Value Systems of Design at Scale.
Welcome to Design at Scale. This article will focus on the values that every designer who scales design propositions embodies and master while delivering an incremental value to the team and the business — not even the customer.
Aside from the company’s fundamental values — other values like business, agile, design, or your own all of them define the approach to a specific problem. The following four pillars clarify the values that allow us, designers in the exponential era, to scale the design propositions.[001↗]
Customer Collaboration
Regardless of the design or development method used for our current delivery, customer feedback is proven to be an invaluable ally in decision-making.
Whether we discuss small, medium or large design teams, the integration of Insights[002↗] and Research[003↗] function with a rigorous QAE [004↗] is one of the main pillars that drive and, in some cases, even dictates the collaboration within the team delivering the product.
The objectives for customer involvement must be outcome-based rather than output-based. It allows the team to react without resistance and see the…
