5 reasons why investing in good design can boost your business success and drive sales
Good design can be a key factor in the success of your business. Investing in great design can improve usability, help you stand out from the competition, and make sure customers take you seriously. Learn five reasons why good design is worth investing in today
Over a 10-year period, companies with a strong design outperformed those with a weak design by 219% on the S&P Index, according to Adobe.
Good design can help your business stand out from the competition, build customer loyalty, and position you as the go-to authority in your industry. It is an investment in the long-term success of your business, and it can be the difference between success and failure. Over 4 out of every 10 people polled by Tyton Media reported that the website design of a business was the primary factor in determining its credibility.
In this article, we will dive into why good design matters to your business. We will look at the various ways that good design can help you build a strong, compelling brand, engage customers, and ultimately drive sales. We will explore the different aspects of design, from web design to product packaging, and how they can help your business gain a competitive edge. Finally, we will discuss the importance of investing in good design and how it can help you stand out from the crowd.
Benefits of Good Design
A. Improved User Experience
Good design is essential for creating an optimal user experience. Good design can make navigation easier, reduce the need for user instructions, and help make the interface more intuitive and aesthetically pleasing. This can lead to more satisfied customers, improved customer loyalty, and higher conversion rates. By designing with the user in mind, businesses can create a more user-friendly experience that will keep customers coming back.
An analysis conducted by McKinsey & Company has revealed that having good design practices can have a positive impact on a company’s bottom line. The study, which examined the performance of 300 companies over a five-year period, found that the firms in the top quartile — the 25% with the best design practices — showed significant improvement over their peers.
The research further found that design-focused firms experience, on average, 32% higher revenue growth and 56% higher shareholder return than those that do not prioritise design.
B. Increased Brand Awareness
Good design can help to create a memorable brand image and increase brand awareness. A well-designed logo, website, and other marketing materials can draw attention to your company and help customers remember your brand. By investing in good design, you can create a professional and cohesive look that will make your business stand out from the crowd.
People often quickly judge a company based on its visual design- in as little as 50 milliseconds. Studies have shown that 55% of visitors spend less than 15 seconds on a website, and 75% of consumers admit to judging a website by its design-elements. It is clear that people’s first impressions of a company can be heavily influenced by the design-elements of its website.
C. Improved Efficiency
Good design can also help to improve efficiency. By designing with the user in mind, businesses can create systems that are easier to use and help streamline processes. This can lead to increased productivity, reduced costs, and improved customer service. By investing in good design, businesses can create more efficient systems that will help them save time and money.
The Keys to Good Design
To achieve good design, there are several keys that must be considered. Here are some of the important ones to keep in mind.
Visual design
The first type of design is visual design. This includes the design of the physical product, as well as the design of the user interface. Visual design focuses on the aesthetics of a product and how it looks, as well as its usability. Good visual design considers the user’s experience and the way they interact with the product. It should be visually appealing, easy to use, and intuitive.
Interaction design
The second type of design is interaction design. This type of design focuses on how users interact with the product or service. It considers the user’s goals and needs, and creates a design that allows them to easily and quickly accomplish those goals. Good interaction design should provide the user with a sense of control and satisfaction.
User experience design
The third type of design is user experience design. This type of design considers the user’s overall experience with the product or service and how it can be improved. Good user experience design should be focused on the user’s.
Metrics and Measurement
To assess how successful a design is, it is important to measure and track its performance. This can include gathering feedback from users, measuring usage rates, and tracking other metrics such as customer satisfaction or engagement. This data can be used to inform tweaks and changes to the design in order to improve it.
No Silos
Good design requires collaboration and communication between teams. Silos, or working in isolation, can lead to designs that lack cohesion and don’t work together. To ensure good design, teams should work closely together, sharing ideas and feedback regularly.
Continuous Iteration
Good design is never finished. It is important to constantly be iterating and improving on a design, in order to keep it relevant and up-to-date. This can include making small changes, or taking a step back and looking at the design from a different perspective.
Good design is essential for any business, as it can have a major impact on customer satisfaction, brand recognition, and overall customer experience. Research has shown that businesses with great designs have higher customer engagement, better customer loyalty, and improved customer relationships. Additionally, customers are more likely to spend more money on businesses that have a great design and that have a clear, consistent brand identity.
Overall, good design matters to businesses because it helps create an engaging experience for customers, drives customer loyalty, and increases revenue.
