Design Brief #135: Jony Ive Leaves Apple, Boosting CVR in an E-commerce, Customer Retention, and Design Against Digital Addiction
Welcome to the 135th edition of Design Brief. This week, you can read about:
- Jony Ive leaves Apple after 20 years to form independent design company with Apple as client,
- Tokopedia’s small design changes that boosted their Cart Conversion Rate by 26.6%,
- Des Traynor, Co-founder & Chief Strategy Officer at Intercom, speaks about customer retention as the new conversion,
- Insights into creating design systems,
- Design with users’ mental health in mind,
- And more!
Continue reading below. You are also more than welcome to check out the past issues.
On the news
- Jony Ive, Chief Design Officer at Apple and iPhone designer, is leaving the company after more than two decades to set up his own new venture, a creative business called LoveFrom. Read more
- Facebook announced a new pseudo-cryptocurrency called Libra, whose logo is nearly identical to the logo of another online bank, founded in 2016, called Current. Read more about the problem
Design of the issue
How redesigning Tokopedia’s search filter helped increase CVR up to 26%
Tokopedia, an Indonesian technology e-commerce, wanted to identify an improvement area to boost their CVR growth. After digging up more information, the company found out that the Filter Menu was not optimized, so they decided to revamp the filter. Compared to the old filter, the Add to Cart Conversion Rate has increased by 26.6 %! See the full case study.
Designer of the issue
Gleb Kuznetsov for absolutely stunning UI animations.
Check out his work:
- Dribbble: https://dribbble.com/glebich
- Instagram: https://www.instagram.com/glebich/
- Medium: https://medium.com/@glebkuznetsov
- Twitter: https://twitter.com/glebich
- LinkedIn: https://www.behance.net/gleb
Video of the issue
At Collision, Des Traynor, Co-founder & Chief Strategy Officer at Intercom, spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. He challenged the way we look at conversions in the SaaS model. Would you agree with him? Watch the whole presentation.
Tips and tricks
- Using an asterisk to mark required fields is an easy way to improve the usability of your forms. Learn how
- Avoid mistakes when building your own Figma component library. Check out the guide
- Improve product delivery with these lessons Aaron Ford learned while working as a scrum master at a digital agency. Read more
- Insights into creating design systems by Adam Zielonko, Design & Team Lead at Netguru: how to start building one, design library assets & structured documentation. Learn more
- What are the specific factors that affect the reading experience while using AR headsets? Find out
Open discussion
Zsolt Szilvai on designing with your users’ mental health in mind: “Digital addiction has become a rather serious issue that has a negative impact on mental health. Only now did some of the biggest tech companies realise that technology shouldn’t distract people from their lives.”
Here is a ready Miro board with the workshop template.
Number of the week
$500,000+ stolen from 7-Eleven customers in Japan because of bad app design. Read more
Hope you enjoyed this issue — the next one will appear in two weeks’ time. To get updates straight to your inbox, sign up here. Meanwhile, hit me up on Twitter, LinkedIn, or leave a comment. I’ll be happy to see what you think.
Until next time,
Dawid Woźniak
